Aranya Advisory & Media Services was founded in 2017-18, with the objective of helping companies grow. At that time, media and marketing services were a part of the services offered by the company. These are now offered by m/s Orange-Tree Advertising Pvt Ltd. The economy has changed since Aranya was founded. The market has deteriorated, and it is increasingly difficult for small to medium-sized enterprises to survive. We, at Aranya, have shifted focus. We aim to help clients build sustainable competitive advantage in the marketplace. Aranya has worked with several firms to help them craft their business strategy. Aranya also represents m/s AMAC GmbH in India, as well as the Aachen Center for Lightweight Technology.
Rajiv Chopra was educated at the Indian Institute of Technology in Kharagpur, where he specialized in metallurgical engineering and corrosion. After working with m/s Mukand Iron & Steel Works Ltd., he then did his MBA at the Indian Institute of Management at Bangalore.
Subsequently, he worked with m/s Britannia Industries, m/s ITC (Agri-Businesses Division), Bayer AG and DSM NV. A large part of his career has been spent in the food and health industries.
His career has taken him across the world. He has worked in India, China and Singapore.
During this over 25-year career he has built several businesses for the companies he has worked for. He has been involved in several instances where he was required to turn businesses around and put them on a growth path.
He believes strongly in the importance of people to the success of an enterprise. Rajiv has a strong track record in building strong business teams. Moreover, he has developed several key talents who have grown in their career. Some of them have gone on to successful international careers.
Rajiv believes strongly in plain speak; in advice that can be implemented and in using jargon only when required.